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How Text Marketing Can Increase Your E-Commerce Store’s Web Traffic
Learn about the types of texts you can send to contacts in order to drive traffic to your e-commerce store or landing pages.
Learn about the types of texts you can send to contacts in order to drive traffic to your e-commerce store or landing pages.
There are approximately 1.3 million e-commerce companies operating within the U.S. and Canada.
While these businesses don’t need to battle for foot traffic, they face a different challenge—battling for clicks across a global audience.
E-commerce has only been around for a few decades. Still, the way consumers shop online changes every day.
Thanks to smartphones, more than half of internet shopping traffic comes from mobile devices.
This creates a prime opportunity to use text marketing as a way to connect with your e-commerce customers and drive more traffic to your web store.
Text marketing for e-commerce can be used in a variety of ways. However, one of the most common use cases is to drive traffic and sales. See what we mean through the following strategies and tactics.
With our URL shortener, you can save precious character space all while enabling valuable analytics.
When you send out links within your texts, you make it easier for subscribers to take action. For example, say you send out a text blast regarding a year-end clearance sale.
Your call to action may be something like, “Visit our site hourly for doorbuster deals and freshly updated clearance items!”
By including a link to your site within that message, you make it one-click-easy for recipients to take action.
Think about how compelling your message would have to be if it didn’t have a link.
Baby Tula, a top baby products brand, uses this strategy to inform their customers about new product drops–and they’ve managed to drive a 1,668% ROI in the process.
You can learn more about why reviews are so important to your business here.
But a key takeaway is that 84% of people trust online reviews just as much as personal recommendations.
The easier it is for people to leave reviews, the more you’re likely to collect. Texting makes it as simple as possible to click a link or reply with a review in seconds.
Texting is a great tool for upselling because it’s casual, personal, and non-pushy. When a customer makes a purchase, it’s important to have your next touchpoint in mind to bring them back.
Send a “since you purchased X, we thought you might like Y” text to demonstrate value and give contacts a no-fluff reason to come back to your website.
Online shopping allows customers to “stay” in a store as long as they’d like. This can, unfortunately, result in a lot of abandoned carts.
But those sales don’t have to go to the graveyard just yet. Send abandoned cart reminder texts to bring wayward consumers back to your page.
Sometimes customers just need a reason to visit your site. And what better excuse to shop than a good discount or coupon?
An incentivizing nudge to your site is only strengthened when sent via text message–a channel with some of the most impressive digital click-through rates out there.
Shannon Green of Welstand Boutique is living proof of that. She sends her customers a 10% off coupon when they sign up to receive texts, and 50% of recipients redeem that coupon.
That’s revenue her store may not have received otherwise.
Generating buzz for your site through text messages can be easy and exciting. In addition to the above scenarios, here are some quick tips for your online store’s texting strategy:
A mobile audience requires effective mobile outreach, and SMS is one of the easiest and most effective ways to catch your customers’ attention (and clicks) in seconds.
Texts are the ideal stepping stone to your web store, and there’s a minimal learning curve even if you’re a beginner.
As always, reach out to our support team with any questions. If you have an idea for creatively using text marketing your business, we’re ready to help you bring it to life.
Ready to get started? Try out SimpleTexting for 14 days, totally free–no credit card required.
Meghan Tocci is a content strategist at SimpleTexting. When she’s not writing about SaaS, she’s trying to teach her puppy Lou how to code. So far, not so good.
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