How and Why to Add a Click to Text Button to Your Website

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A Click to Text link or button is a quick way to optimize the mobile experience of your website and make it easier for your customers to get in touch. Find out how to make one in minutes.

For years, Click to Call buttons were all the rage. And for good reason, too! They’re extremely convenient. As long as they’re browsing from their phone, all a website visitor has to do is click a link or button on your website, and their call will be placed immediately. No having to memorize or copy and paste numbers. But here’s the thing, fewer and fewer people are making phone calls. Millennials, in particular, are notorious for avoiding phone calls. A Pew study found that 63% use text messages every day, whereas only 39% were reported to place phone calls daily. This disparity is expected to continue to grow. That’s why it’s more important than ever to implement a new technology on your website: Click to Text.

What Is Click to Text?

Click to Text is exactly what it sounds like. It’s a button or link on your website that will automatically populate a text message when clicked. Click to Text works best on mobile. If you’re on your phone, go ahead and click here to try it out. By giving your website visitors an easy way to start a conversation with you, you’re setting up your business to increase conversion rates, cut down on response time, and create a smooth customer experience.

How to Add Click to Text to Your Website In 3 Steps

It only takes a few minutes to add Click to Text to your website, but before you add anything to the backend, there are a few important steps you have to take.

1. Get a Text-Enabled Number

Even if you’re a small business owner, it isn’t sustainable to use your personal phone for customer service. Especially not when there are easy and affordable alternatives. With SimpleTexting, you can send and receive SMS text messages from a 10-digit local or toll-free number. And if you already have a phone number for your business, we can text-enable it. Calls will still go to your phone, and texts will be routed right to our platform which you can access from any web browser or from our mobile app.

2. Write Your Default Message

This step is optional but could be helpful depending on your use case. When a user taps on the Click to Text button, the SMS app on their cell phone will launch with a pre-written message. This message should be tailored specifically to your business or organization. For example, if you’re a nonprofit you may want your default message to say, “Hi there, I’m interested in getting involved. What open volunteer positions do you have?” A hotel might want to use the default message, “I’d like to make a reservation for X guests between the dates of DD/MM and DD/MM.” Think about what your website visitors are most likely to text you about, then write your message accordingly. Before you move on to the next step, place your message through a URL encoder.

3. Copy and Paste This Piece of Code

Now that you have your default message written, it’s time to add the Click to Text button or link to your website. Find the right place for it first. We recommend adding it to your header or in your drop-down menu. Some basic HTML knowledge is all you’ll need, but if you’re not comfortable making changes to your website, it’s best to work with your developer or webmaster. Here’s the code you’ll need:

<a href="sms:+18664504185&body=Your%20default%20message%20goes%20here!">Click here to text us!</a>

Copy and paste your phone number on top of the example number (+18664504185). Make sure to leave the 1 at the beginning if you’re in the US or Canada. Next, add your default message next to &body=. “Click here to text us!” is what will be displayed on your site. Replace this, too. This is what the example above would look like:

Click here to text us!

If you’d like to use a button instead of a text link, there are many free CSS button generators out there. Here’s one, for example. Just make to replace the hyperlink with:

"sms:18664504185&body=Your%20default%20message%20goes%20here!"

Pro tip πŸ’‘ Click to Text works best on mobile. We recommend hiding your Click to Text links on desktop devices.

Why Use Click to Text?

As you can see, it’s fairly straightforward to add Click to Text to your website. If you’re still not convinced, take a look at these benefits of adding a text-enabled number to your mobile site.

Consumers Prefer Text Messaging

Millennials are an important demographic that spends a lot of money, absolutely. But they’re not the only ones who want to text businesses instead of emailing or calling. A survey of over 6,000 consumers found that 66% prefer to reach brands by messaging them. Texting is both convenient for your business, and prefered by your customers.

Google Favors Websites with Click to Text

Google’s algorithm is famously secretive, but recent changes suggest they favor textable brands. Recently, Google rolled out a new extension that allows you to place your text-enabled number in your PPC ads with a click to text button. As Google puts it, click to text gives users “an easy way to text you to start a conversation and continue it whenever is most convenient for them.”

Most Web Traffic Is Mobile

In 2017, 50.3% of all website traffic came from mobile phones. In 2018, the number increased to 52.2%. This is worldwide website traffic, so an increase of 1.9% is something to take seriously. As mobile traffic continues to grow, consumers are going to choose brands that provide an online experience that’s optimized for their cell phones.

Keep a Record of All Customer Requests

Don’t get us wrong, phone calls aren’t all bad. We recommend having a click to call and a click to text button on your website. However, there are clear benefits to texting vs calling. One of which is that with texts you have an easy-to-reference log of all your customer support requests. Our business texting platform lets you prioritize conversations, make notes and set up templates so that you never have to rewrite the same message twice.

Try Click to Text For Free

The first thing you’ll need to add texting to your website is a number capable of sending and receiving text messages. With SimpleTexting you can get one, completely free, for 14 days. Your first 50 messages are on us, so why not sign up for a free trial today? If you need any help getting started, just click here text us. πŸ˜‰

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