Below are a number of frequently asked questions and the answer to each. If you have a question not answered here, please contact us.



Campaign Management




Account Settings


Rules, Terms & Policies



What is SMS?

SMS stands for Simple Message Service. It is often referred to as “text messaging” and used on mobile phones.

What is a short code?

A short code is like a telephone number, but designed for sending and receiving SMS messages. SimpleTexting’s short code is 555888.

How do keywords work?

The purpose of creating a keyword is to build a list of customers’ cellphone numbers. A list of cellphone numbers is created automatically when a customer texts the keyword to the phone number 555888 (Simple Texting’s “short code”). The customer is said to be “opting in” or “subscribing” to the list. For example, a marketer might invite subscribers to a list by adding the following to displays in the client’s location, to traditional advertisements, and more:

Text Pizza to 555888 for great deals from Lou’s Pizza!

The customer texts “Pizza” to 555888 and they’re on the list.

How many characters may I include in a text message?

An SMS message is limited to 160 characters in the U.S. and 140 characters in Canada. A character includes letters, numbers, spaces, symbols, and punctuation.


Does SimpleTexting.com offer an API?

Yes, contact us to obtain token access so you can build SimpleTexting.com features into your own application or platform.

Campaign Management

What if I need more keywords?

All our plans include unlimited keywords.

How do I choose a keyword?

You can choose any keyword as long as it is not already in use by another SimpleTexting customer. The keyword can be up to 20 characters long, with no spaces, special characters, or punctuation. A keyword usually reflects the name of the business or contains some other association with the promotion.

Can I create more than one campaign?

Yes, log in to your account to create multiple campaigns. Campaigns can include traditional messages, text-to-vote, text-to-win campaigns, and many more. Sign up for a free trial to learn more.

What is a STOP response?

This is the message sent to a subscriber who responds to one of your messages with STOP. This message must include your business name, program name, and the message confirming that they’ve opted out and will no longer receive messages.

What is a HELP response?

This is the message sent to a subscriber who responds to one of your messages with HELP. This message must include your business name, program name, stop instructions, monthly message frequency, the “message and data rates may apply” callout, and a phone number or website to access additional help.

How do I know if a keyword is available?

To see if a keyword is available, just try to create it once you’re signed in to SimpleTexting.com. Searching will tell you instantly if it’s available.

What are the rules for how I can promote my keyword?

Phone carrier guidelines require you to include the following when promoting a text keyword:


Who can receive text messages?

Anyone with a mobile phone built in the last 10 years can receive text messages.

How long does it take a text message to get to the recipient?

It can take anywhere from a few seconds to a few minutes for a text message to get to a recipient, unless the phone is off or out of range. The majority of messages are instant, but in some rare cases sending can take a little longer.

Will my messages always be received by my contacts?

Unfortunately, there is no way to guarantee a message will be received; text messages rely on carriers for delivery. However, because of the high response rate to text messages, you can infer that the vast majority arrive.

How long can a text message be?

SMS messages are limited to 160 characters in the U.S. and 140 characters in Canada.

Can I personalize my text messages?

Yes. You can add variables like %%firstname%% so that the first name of each recipient appears in the message.

Why don’t some of my contacts receive my messages?

There are a number of possible reasons: The recipient went over the number of messages their plan allowed, their phone number was typed incorrectly, they were out of cellphone range, their phone’s memory was full, or they didn’t have text messaging enabled.

Is there a limit to the number of messages I can send through SimpleTexting?

No, you can send as many messages as you pay for as long as you abide by our terms of use and anti-spam policies.


How do I view analytics for my campaigns?

To view your campaign analytics, log in to SimpleTexting and click on Analytics. You should see three tabs—Subscribers report, Campaigns report, and Billing stats.

What is the Subscribers report?

The Subscribers report is where you can see how many people have subscribed and unsubscribed from a given list.

What is the Campaigns report?

The Campaigns report shows you how many text messages were sent and received, plus opt-outs, success rate, and link click-through rate.

What is included in Billing stats?

The Billing stats tab shows you when and where your text credits are being used.


What are “opt in” and “opt out”?

Customers who agree to receive future text messages from a business “opt in” by replying to an invitation displayed in marketing materials or online. They can also “opt out” by replying to a text message with STOP. People who opt in are “subscribers” whose cellphone numbers are stored in a contact list in the SimpleTexting application.

How can I invite people to opt in?

You can invite subscribers by advertising your keyword and short code at your place of business, company websites, social media pages, and marketing material. Visit our Education Center to learn about various ways businesses can use text marketing.

Account Settings

How do I make changes to my account?

To make changes to your account, log in to SimpleTexting, click the gear in the top right corner next to your email address, and click Settings. From here you can manage account settings, profile settings, billing, and social accounts.

How do I add multiple users to my account?

SimpleTexting allows you to add multiple users to specific campaigns. To add a user to a campaign, send us the following information:


How much does it cost to send a text message?

SimpleTexting offers a variety of monthly plans at varying costs, depending on the number of messages. You can upgrade or downgrade your plan at anytime. Check out our pricing page for more details.

Can I pay by the message?

SimpleTexting offers monthly plans with preset message numbers depending on the plan. However, we like to be flexible, so contact us for custom quotes.

What happens if I send more messages than my plan allows?

All of our plans have an overage fee for each additional message that goes over the plan. Each pricing plan has a different overage per message, and the fee decreases as plan volume goes up. Check out our pricing page for more details.

What happens if I need more messages than my plan allows?

You can upgrade to a different plan through the SimpleTexting application. After you log in, click the Dashboard tab, then click Change Billing Plan on the lower left.

Do you charge when someone replies to my message?

No. We only charge you for the messages you send.

Rules, Terms & Policies

How does SimpleTexting use my data?

Don’t worry, the data we collect about your customers (phone numbers, emails, etc.) is all yours, and we never share it or sell it to anyone else.

What is a CTIA audit?

CTIA audits are the wireless carrier’s method of monitoring the SMS and texting industry. A CTIA audit means that one of the advertisements for your campaigns doesn’t have the required CTIA disclosures. If one of your campaigns fails an audit we will automatically deactivate your keyword and list until the problem is resolved.

What is SimpleTexting’s SPAM policy?

At SimpleTexting, we are often asked why we don’t allow users to upload a list of phone numbers to their campaign. The answer is we prefer to have people add themselves to your list by texting a keyword. We do this is because it is required by law.

The Telephone Consumer Protection Act (TCPA) requires that before you can send a text message to a mobile phone number, that mobile phone number must first opt in through our short code. Without this opt-in, you can be liable for up to $1,500 in damages for each wireless phone number that receives a text message.

This process protects businesses and protects consumers from unwanted spammy text messages.

What does “Msg & data rates may apply” mean?

“Msg & data rates may apply” means there is no extra cost to receive alerts, but that standard message rates and data charges from the subscriber’s carrier apply when sending and/or receiving text messages through SimpleTexting.

Does SimpleTexting restrict any type of campaigns?

The CTIA and wireless carriers do not allow any SMS programs to operate on their networks that may promote depictions or endorsements of violence, inappropriate or adult content, profanity or hate speech, or illegal or illicit drugs.

SimpleTexting also reserves the right to refuse service for any reason or to cancel accounts that do not follow our terms and conditions.


What’s the difference between an autoresponder and a campaign?

A campaign allows you to collect mobile phone numbers that you can text future offers to. For example, a business will invite customers to text a keyword to their short code so people can sign up to receive future text message communications.

An autoresponder allows you to create one-time text messages to your customers. For example, you could have your customers text a keyword to your short code to get information about business hours, website links, and more.

Where can I manage autoresponders?

You can manage your autoresponders by logging in to SimpleTexting and navigating to Messaging and then Autoresponders.

How do I create an SMS poll?

After logging in to SimpleTexting, click Apps, then Polling Subscribers. To make your first question, click Create Poll. Fill out the fields and push your question out to your subscribers. You can see the results right in the SimpleTexting app.

How do I create an SMS sweepstake or contest?

After logging in to SimpleTexting, go to Apps, then Text-2-Win. Enter a name for your campaign, for your own reference. Then, choose your subscription type. Generally, contests will be keyword opt-in, which means users will text a keyword to 555888 to participate. You can also add users through a web form or manually, if desired.

How do I change my autoresponder message?

To change your autoresponder message, log in to SimpleTexting, click Messaging, and then click Autoresponders to view a list of your autoresponders. Select the autoresponder you’d like to edit and then update the message.