Below are a number of frequently asked questions and the answer to each. If you have a question not answered here, please contact us.
SMS stands for Simple Message Service. It is often referred to as “text messaging” and used on mobile phones.
A short code is like a telephone number, but designed for sending and receiving SMS messages. SimpleTexting’s short code is 555888.
The purpose of creating a keyword is to build a list of customers’ cellphone numbers. A list of cellphone numbers is created automatically when a customer texts the keyword to the phone number 555888 (Simple Texting’s “short code”). The customer is said to be “opting in” or “subscribing” to the list. For example, a marketer might invite subscribers to a list by adding the following to displays in the client’s location, to traditional advertisements, and more:
Text Pizza to 555888 for great deals from Lou’s Pizza!
The customer texts “Pizza” to 555888 and they’re on the list.
An SMS message is limited to 160 characters in the U.S. and 140 characters in Canada. A character includes letters, numbers, spaces, symbols, and punctuation.
Yes, contact us to obtain token access so you can build SimpleTexting.com features into your own application or platform.
All our plans include unlimited keywords.
You can choose any keyword as long as it is not already in use by another SimpleTexting customer. The keyword can be up to 20 characters long, with no spaces, special characters, or punctuation. A keyword usually reflects the name of the business or contains some other association with the promotion.
Yes, log in to your account to create multiple campaigns. Campaigns can include traditional messages, text-to-vote, text-to-win campaigns, and many more. Sign up for a free trial to learn more.
This is the message sent to a subscriber who responds to one of your messages with STOP. This message must include your business name, program name, and the message confirming that they’ve opted out and will no longer receive messages.
This is the message sent to a subscriber who responds to one of your messages with HELP. This message must include your business name, program name, stop instructions, monthly message frequency, the “message and data rates may apply” callout, and a phone number or website to access additional help.
To see if a keyword is available, just try to create it once you’re signed in to SimpleTexting.com. Searching will tell you instantly if it’s available.
Phone carrier guidelines require you to include the following when promoting a text keyword:
Anyone with a mobile phone built in the last 10 years can receive text messages.
It can take anywhere from a few seconds to a few minutes for a text message to get to a recipient, unless the phone is off or out of range. The majority of messages are instant, but in some rare cases sending can take a little longer.
Unfortunately, there is no way to guarantee a message will be received; text messages rely on carriers for delivery. However, because of the high response rate to text messages, you can infer that the vast majority arrive.
SMS messages are limited to 160 characters in the U.S. and 140 characters in Canada.
Yes. You can add variables like %%firstname%% so that the first name of each recipient appears in the message.
There are a number of possible reasons: The recipient went over the number of messages their plan allowed, their phone number was typed incorrectly, they were out of cellphone range, their phone’s memory was full, or they didn’t have text messaging enabled.
To view your campaign analytics, log in to SimpleTexting and click on Analytics. You should see three tabs—Subscribers report, Campaigns report, and Billing stats.
The Subscribers report is where you can see how many people have subscribed and unsubscribed from a given list.
The Campaigns report shows you how many text messages were sent and received, plus opt-outs, success rate, and link click-through rate.
The Billing stats tab shows you when and where your text credits are being used.
Customers who agree to receive future text messages from a business “opt in” by replying to an invitation displayed in marketing materials or online. They can also “opt out” by replying to a text message with STOP. People who opt in are “subscribers” whose cellphone numbers are stored in a contact list in the SimpleTexting application.
You can invite subscribers by advertising your keyword and short code at your place of business, company websites, social media pages, and marketing material. Visit our Education Center to learn about various ways businesses can use text marketing.
To make changes to your account, log in to SimpleTexting, click the gear in the top right corner next to your email address, and click Settings. From here you can manage account settings, profile settings, billing, and social accounts.
SimpleTexting allows you to add multiple users to specific campaigns. To add a user to a campaign, send us the following information:
SimpleTexting offers a variety of monthly plans at varying costs, depending on the number of messages. You can upgrade or downgrade your plan at anytime. Check out our pricing page for more details.
SimpleTexting offers monthly plans with preset message numbers depending on the plan. However, we like to be flexible, so contact us for custom quotes.
All of our plans have an overage fee for each additional message that goes over the plan. Each pricing plan has a different overage per message, and the fee decreases as plan volume goes up. Check out our pricing page for more details.
You can upgrade to a different plan through the SimpleTexting application. After you log in, click the Dashboard tab, then click Change Billing Plan on the lower left.
No. We only charge you for the messages you send.
Don’t worry, the data we collect about your customers (phone numbers, emails, etc.) is all yours, and we never share it or sell it to anyone else.
CTIA audits are the wireless carrier’s method of monitoring the SMS and texting industry. A CTIA audit means that one of the advertisements for your campaigns doesn’t have the required CTIA disclosures. If one of your campaigns fails an audit we will automatically deactivate your keyword and list until the problem is resolved.
At SimpleTexting, we are often asked why we don’t allow users to upload a list of phone numbers to their campaign. The answer is we prefer to have people add themselves to your list by texting a keyword. We do this is because it is required by law.
The Telephone Consumer Protection Act (TCPA) requires that before you can send a text message to a mobile phone number, that mobile phone number must first opt in through our short code. Without this opt-in, you can be liable for up to $1,500 in damages for each wireless phone number that receives a text message.
This process protects businesses and protects consumers from unwanted spammy text messages.
“Msg & data rates may apply” means there is no extra cost to receive alerts, but that standard message rates and data charges from the subscriber’s carrier apply when sending and/or receiving text messages through SimpleTexting.
The CTIA and wireless carriers do not allow any SMS programs to operate on their networks that may promote depictions or endorsements of violence, inappropriate or adult content, profanity or hate speech, or illegal or illicit drugs.
SimpleTexting also reserves the right to refuse service for any reason or to cancel accounts that do not follow our terms and conditions.
A campaign allows you to collect mobile phone numbers that you can text future offers to. For example, a business will invite customers to text a keyword to their short code so people can sign up to receive future text message communications.
An autoresponder allows you to create one-time text messages to your customers. For example, you could have your customers text a keyword to your short code to get information about business hours, website links, and more.
You can manage your autoresponders by logging in to SimpleTexting and navigating to Messaging and then Autoresponders.
After logging in to SimpleTexting, click Apps, then Polling Subscribers. To make your first question, click Create Poll. Fill out the fields and push your question out to your subscribers. You can see the results right in the SimpleTexting app.
After logging in to SimpleTexting, go to Apps, then Text-2-Win. Enter a name for your campaign, for your own reference. Then, choose your subscription type. Generally, contests will be keyword opt-in, which means users will text a keyword to 555888 to participate. You can also add users through a web form or manually, if desired.
To change your autoresponder message, log in to SimpleTexting, click Messaging, and then click Autoresponders to view a list of your autoresponders. Select the autoresponder you’d like to edit and then update the message.