Navigating SMS

Read articles about SMS marketing and related topics.

Enrich Your Texts

Even though texts are limited to 160 characters, you’re not limited to just letters and numbers. In those 160 characters, you can fit many different forms of rich media using a shortlink. Any form of mobile-optimized content can be delivered to your subscribers immediately, including:

  • Images—Send photo galleries to potential buyers
  • Coupons—Send printable discounts and promotions
  • Videos—Send a YouTube or Vimeo link of your latest event
  • Newsletters—Keep your subscribers up to date with announcements and events

Including rich media in your text message marketing campaign gives your subscribers more content to peruse, share, and engage with. 

Compliance is a chore, but it is absolutely mandatory. We don’t want to scare you too much, but failing to follow the law can have dire consequences. For example, in 2012 Papa John’s agreed to pay over $16 million to settle a class action lawsuit brought against them for failure to get proper user consent.

To prevent upset customers and potential legal action, businesses need to comply with the Telephone Consumer Protection Act (TCPA), which provides for some basic consumer protections when it comes to text marketing.

Marketing through television and radio broadcast messages is declining. Now, companies and organizations are developing strategies to reach individuals on their digital devices. It’s nothing new, but there is a marketing channel that many companies haven’t tried that effectively reaches individuals on their digital devices. This marketing channel is SMS.

90% of text messages are opened within 3 minutes of being received. Additionally, the number of adults in the US that have smartphones is increasing. As many as 64% of adults in the United States own a smartphone.

Text message advertising is a great way for businesses to connect to consumers about deals, promotions, upcoming events, and other offers and opportunities. It’s an underutilized platform of communication with lots of potential and excellent results. A 2010 Frost & Sullivan survey found that over 90% of text messages are read within 3 minutes. Compare that with 22% for email, 29% for tweets, and 12% for Facebook posts.

With everyone having their phone close to their person, text message advertising is one of the marketing methods that businesses should utilize for connecting with their customers and being top of mind.

We’re flattered that you like us, but we’re going to need to get to know you and your list a little better before we can allow imports. Federal law and industry regulations are such that we manually review each import request.

Marketing Messages 

To import a list for text message marketing purposes, you must have prior written express consent from each contact on that list.

You may be thinking: what’s “express consent” and how is that different from plain ole “consent?” Consent runs on a gamut—when you sign up for a service (i.e. Gmail) and you agree to Gmail’s user agreement, you consent to a bunch of language you probably didn’t read. Well, that type of consent isn’t good enough here. You can’t bury consent to text message someone in a privacy policy or user agreement. You must provide clear and conspicuous disclosure of what the user is consenting to and from who he is consenting to get it. No hide the ball tactics allowed here.

Mass text messaging allows you to send one text message to tens, hundreds, or thousands of contacts, without having to initiate each message individually. These services enable companies to engage their customers with useful information on-the-go.

If you’ve been using any type of device in the last few years, chances are, you’re quite familiar with those five or six digit numbers you may receive promotional SMS messages from. With the rise of smartphones in particular, text or SMS short codes have become more and more popular as businesses embrace the technologies that bring access to users’ fingertips easily and painlessly.

These numbers are otherwise known as short codes. Short codes are short phone numbers that are typically five or six digits long that can be used for SMS or MMS messages only. Shortcodes are “short” by definition as they are meant to be memorable. They are widely used to receive product discounts (with an opt in), vote on TV programs, and to solicit charity donations. In this way, short codes are a great SMS marketing tool, but they’re also used for awareness.

These days, just about everyone is carrying a smartphone or tablet in their pockets. The ubiquity of access to data at your fingertips gives consumers peace of mind that they can have anything no matter where they are. With the rise of mobile devices comes the rise of mobile marketing, which is the ability to give customers time-sensitive and location-sensitive personalized information that helps to promote goods or services.

One of the most common methods of mobile marketing is SMS messaging. To put it simply, with the rise of easy access of content on our phones and text messaging, popular activities such as mobile texting for marketing purposes became more prominent. SMS marketing became popular in the early 2000s when European and Asian businesses began sending messages via SMS. The average time an SMS message takes to be read is 4 minutes, so it became a highly attractive medium for marketing.

Get Started Free!

No Credit Card, No Obligations, No Setup Fee