Founded in 2012, Altitude is the fastest growing trampoline park company in the world. Learn how their Tampa location uses text marketing.
At some point in their lives, everyone has probably had the thought, “Wouldn’t it be cool if there was a room that was all trampolines?” Well, today it’s a reality: there are over 600 trampoline parks across the US. The fastest-growing of these parks is Altitude. With over 30,000 square feet of indoor trampolines and other amenities, it’s easy to see why it has hundreds of 5-star reviews on Google.
The Tampa location boasts a battle beam, rock wall, and trapeze swing. Still, there’s fierce competition for entertainment in the area. The team at Altitude knew they needed to implement tactics to keep customers coming back. A survey of over 3,000 consumers conducted by Omnico found that 90% consider a loyalty program an important factor in choosing to attend a theme park.
Research has also shown that 75% of consumers would actively engage with a loyalty program if they could access the info from their smartphone. Every phone, smart or not, is capable of receiving text messages. That’s why Altitude Tampa decided to implement a VIP texting club.
We spoke to their team to learn more about how they use texts to successfully create loyalty customers.
The key to a successful loyalty program is making it as easy as possible to enroll. Altitude did that by securing their company name as an opt-in keyword. In the world of text marketing, a keyword is a word or phrase customers can text in to subscribe to offers. Here’s how it looks when someone texts in Altitude to 555888:
Creating a keyword is just the first step, the next is to make sure the world knows about it! Altitude took to social media. They created custom graphics with CTAs and gave a small peek at the kind of deals customers could be getting if they signed up. In addition to social media, Altitude created materials inside the park promoting the keyword. It was a success: the list grew from zero to several hundred subscribers in just days.
Unlike email, which often get buried in inboxes, customers hardly ever ignore text messages. The latest numbers show that the average open rate of emails from entertainment venues is under 21%. That’s why Altitude chose to include texting in the marketing mix.
David Alvarez leads Altitude Tampa’s marketing efforts. As he puts it, “We wanted an extra way to communicate with our customers. And I knew that texting had a 98% open rate.”
This means that the offers sent by text message need to be compelling. Altitude mixes up their sending with a combination of general and seasonal offers. For example, they took advantage of a day that students had off to send out this message:
In order to redeem the offer, customers must show the text at the register. This allows the team to measure the effectiveness of their campaigns.
“We have a good amount of people come in from the text club,” says Chesley Duncan, the general manager.
Altitude has been using text marketing for the last two years, and they have plans to continue growing their list of VIP members. SimpleTexting offers many features for businesses who are getting started or need to scale their texting efforts. Embeddable web forms make it easy to collect phone numbers on any website. Text-to-win contests are another great way to build a base of subscribers. The team at Altitude intends to explore these options to keep customers coming back.
If you have an entertainment venue or any other kind of business that could benefit from repeat customers, we’d love to hear from you. Our user-friendly text marketing platform makes it a breeze to send promotions, provide customer service, and more. The best part is you can try it risk-free for two weeks when you sign up for a free trial.
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