As pay-per-click and social media advertising costs continue to increase exponentially over time, many businesses are searching for additional and more affordable advertising channels. Unfortunately, these same businesses oftentimes ignore one of their most valuable assets—the list of their customers and potential customers. Instead of continuing to pour money into the lower ROI channels, you owe it to yourself to check out text marketing and leverage your marketing list. While many businesses incorrectly assume that SMS marketing is cost-prohibitive or difficult to implement, nothing could be further from the truth. In fact, you can get started for free!
Unfortunately, if you don’t get your message in front of the potential customer, your chances of closing them are zero. The average email campaign produces an abysmal 20% open rate, low conversion rates, and ends up being a largely ineffective one-way communication channel. In contrast to email marketing’s anemic stats, text message marketing looks absolutely incredible. According to a recent study by Techipedia, over 98% of all text messages are opened! In addition, the consumer response rate for SMS marketing is nearly eight times better than email marketing.
Unlike email blasts that are highly irrelevant and annoying to your customer list, text marketing can be perfectly timed and offer individualized content. If you are a B2B business, imagine being able to follow up with your lead at the precise moment they are considering a purchase. This is exactly what the link tracking feature allows you to do. B2C businesses can use geo-targeting to automatically target customers with persuasive offers and messages when a consumer is near their business. Another effective strategy is to send a message that elicits a response from your recipient. Once they respond, use threaded conversations to continue the discussion and close the lead.
Since text messages can be instantly delivered anywhere in the world, this is the perfect medium for timely communication. The aggregated statistics show that 83% of all text messages are opened within 3 minutes! The business, which should always be respectful of the customer’s time zone and delivery preferences, can literally be interacting with its customers in real time.
Although you will want to continually tweak, test, and improve your campaigns, this is something you can easily implement by yourself. Our web app is incredibly robust with a rich feature set, but it is also intuitive and easy-to-use. Still intimidated? Don’t be. We have a five-step guide to getting started today and an educational resource center to get you started in no time. If you are willing to invest a couple of hours, your first campaign can be live today!
SMS marketing offers you and your business the perfect combination of an easy implementation, zero startup costs, and astronomical returns on investment. You owe it to your business to give it a try today!
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