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Why Text Marketing is More Effective Than Mobile Apps
October 26, 2011 – by Simple Texting in : General
While mobile apps are cool, they don’t reach very many people. According to recent research, the reach is only to about 23 percent of mobile phone users. Apps require a smart phone and data plan.
While this market is growing, these phones are not in everyone’s price range. More than 75% of cell phone users are still on phones than may access the mobile web, but not mobile apps.
So, there’s an incredible opportunity for small businesses to build relationships with a technology everyone already has – text messaging. Here are a few stats:
- 82% of adults own a cell phone
- 95% of mobile phone users have access to text messaging
- 90% of text messages are read in the first 3 minutes of receipt
Why would you spend upwards of $30k on a mobile app when you can reach 95% of your customers for less than $30 a month?
We think it is a Simple decision. Get started with Simple Texting here.
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