• Why Text Marketing is More Effective Than Mobile Apps

    October 26, 2011 – by Simple Texting in : General

    Home » General » Why Text Marketing is More Effective Than Mobile Apps

    While mobile apps are cool, they don’t reach very many people. According to recent research, the reach is only to about 23 percent of mobile phone users. Apps require a smart phone and data plan.

    While this market is growing, these phones are not in everyone’s price range. More than 75% of cell phone users are still on phones than may access the mobile web, but not mobile apps. 

    So, there’s an incredible opportunity for small businesses to build relationships with a technology everyone already has – text messaging. Here are a few stats:

    • 82% of adults own a cell phone
    • 95% of mobile phone users have access to text messaging
    • 90% of text messages are read in the first 3 minutes of receipt

    Why would you spend upwards of $30k on a mobile app when you can reach 95% of your customers for less than $30 a month?

    We think it is a Simple decision. Get started with Simple Texting here.

 
 
 
 
 

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