• Why you should use SMS promotions on your restaurant’s take-out menu

    October 31, 2011 – by Simple Texting in : Getting Started

    Home » Getting Started » Why you should use SMS promotions on your restaurant’s take-out menu
    Everyone orders takeout out of convenience, and with so many restaurants that the customer may be choosing from on a daily basis, it begs to differ, how can you keep them loyal? While ultimately, your restaurant’s food needs to be palatable, using SMS marketing for promoting your take out menu will draw customers back to your business.

    Increase the customer volume on a slow day

    Sending time sensitive messages to your SMS subscribers can improve the volume of customers ordering from your restaurant on any given day. If your restaurant has seen a sluggish morning and your lunchtime forecast doesn’t see a change of pace, you can create and send a SMS coupon to your customers that will drive them to your business. For example, your SMS marketing strategy can include a 15% discount on your lunch specials or a 25% discount on your top selling item on your take-out menu.

    Building a database of your customer’s preferences

    By using SMS promotions, you are building a database of your customer’s purchasing habits, evidenced by their responses to your coupons and deals. Overtime, you will be able to determine and act on their preferences and desires to gain their loyalty.

    When customers think of mobile, they think convenience. Customers ordering take-out are attracted by the ease, speed and no fuss process. Further streamlining this process with incentives and catering to their needs is only a benefit to your restaurant.

 
 
 

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