If you run a salon or spa, you know what we mean by ugly: slow days, no-shows, and one-time customers who never show their face again. To put it simply, you’re losing money. Yuck.
Text message marketing gives salons and spas an easy way to keep revenues up, missed appointments down, and customers loyal.
Think of it as giving your marketing strategy a much-needed makeover. Text message appointment reminders means no-shows are no more. Mobile coupons and discounts are simple ways to speed up a slowdown. Sending beauty tips can keep your customers entertained and engaged with your business. And that’s just the beginning…
In short: text marketing can bring in customers and make you more money.
Sound good? Good.
This guide will show you what text message marketing is, how it works, and what text campaigns work best for salons and spas.
Simply put, it’s using text messages for the purpose of marketing.
It’s an easy, effective, and inexpensive way for salons and spas to cash in on the massive popularity of texting, increasing both revenue and customer loyalty.
Spas and salons distribute mobile coupons, send friendly appointment reminders, advertise specials and discount, and more, all via text messaging.
Want an example? Check out Stylez Salon.
Stylez is a trendy salon with a couple big problems: too many no-shows and too many slow days.
Fortunately, they found us and got a SimpleTexting solution. Using our Google Calendar Sync feature, they were able to immediately start sending text message reminders for all their client appointments, dramatically reducing no-shows.
But they still had the occasional slow day, so they reserved a keyword (“STYLEZ”) on our shortcode (555888). They drew up the sign below and posted it in their salon, on their windows, and included it in their flyers:
Now anytime the salon’s a little slow, they’re able to send a text to their customers advertising an exclusive discount only available that day.
Since 90% of texts are read in 3 minutes, it doesn’t take long for a steady stream of loyal customers to walk in, often with a friend or two.
With every week, Stylez collects more and more customers and clients to their text list, making theirs texts even more effective.
Now the salon is always busy, with less missed appointments. Stylez is bringing in a lot more money now that they have hundreds of loyal customers who they can mobilize to the salon at the drop of a hat.
All it takes is a simple text.
Here are 7 great reasons why text messaging is a perfect way for salons and spas to reach their customers.
All your customers are already texting–why not text with them? 4 out of 5 (80%) Americans with cell phones regularly send or receive text messages.
Need to attract younger customers? Salons and spas can cash in on texting’s popularity with youth: texting is most popular with young adults–97% of them text regularly.
2. Be Seen
People will see your texts: 97% of marketing texts are read.
For some perspective, the open-rate of marketing emails is typically 10%. There’s simply no better way to reach your customers every time.
How long does it take you to read a text? Not long at all: 90% of texts are read within 3 minutes!
That quickness lets you speed up slow-downs with surgical precision: get customers into your salon exactly when you need them.
Why do we read our texts so much and so fast? Because they’re mostly from close friends, family, and love-interests.
When your customers accept your texts, they stop being a cold business: they welcome you as a friend–a lively and warm salon or spa with a human touch.
5. Always on Hand
With texts you can reach your customers anytime, anywhere, because we always have our phones. 90% of young adults even sleep with their phones!
Unlike physical coupons or flyers, customers will carry your message with them wherever they go. Your text is seamlessly stored in the phone, available whenever and wherever they need it.
The cost of text campaigns are miniscule–as little as 3¢ per text–and well worth the return on investment. The money you make by bringing customers in will far outweigh the pennies that texting will cost.
Business-wise, text marketing simply makes sense for salons and spas.
7. People Want Them
Get it right: you’re not spamming people with random emails. You’re messaging your customers who already know and love your salon or spa.
That’s why the texts you send are so effective: customers want to receive them. By marketing to customers who already love what you do, you tap into your most valuable resource.
Yes, texting is good business for spas and salons… but what exactly do they text?
Here are the most common ways salons and spas use text message marketing. Use this list as a guide, but don’t be afraid to get creative and invent something new!
Never have another no-show again. Text customers with reminders before their appointments to make sure they show up.
With SimpleTexting’s exclusive Google Calendar Sync feature, it’s never been easier to automatically text reminders for appointments scheduled in Google’s popular Calendar application.
Stylez Salon Appointment Reminder: 4:00pm Tuesday, December 3. Reply 1 to confirm, 2 to cancel, and 3 to reschedule.
Exclusive Coupons & Discounts
Who doesn’t love a deal? Have customers text your keyword to 555888 to sign up for your exclusive deals.
Sending time-sensitive coupons (e.g. “50% off all treatments today only!”) is a great way to bring in customers to your spa or salon immediately.
New Leaf Spa – Today only! Get a FREE deep tissue cleansing mask with any massage.
Holding an event about a new product, new procedure, or just beautiful and healthy living is a great way to get the attention of eager customers.
Send your clients text alerts about the events you’re holding to make sure you get a full crowd!
New Look Spa – Learn how to look younger for less at Dr. Linn’s FREE seminar at the New Look Spa, this Saturday at 2pm!
Get your customers excited by running a sweepstakes to give away an awesome prize (think: gift certificate to your spa?). It’s super-easy with SimpleTexting: we have an app for that.
Set up a sweepstakes in seconds and put up signs: “Text RELAX to 555888 to enter to win a FREE full-body Swedish massage!”
Thanks for entering our contest! Winner will be contacted via text on January 1st. Good luck!
Send weekly beauty tips and tricks to keep your spa or salon at the top of your customers mind (and to show off your beauty expertise).
You can write a new tip every week or, with our Autoresponder app, write a series of tips that new subscribers will get once a week after they sign up.
VIP Salon Beauty Tip #7: Eliminate dark circles and puffiness by applying a chilled spoon under your eyes ; )
You know why your spa or salon should text, and you know what you want to text, but still not sure how exactly to text? No worries, we got you covered.
Your Keyword & Our Shortcode
Start by reserving a keyword. This is your exclusive code that people will text to 555888 to get your messages.
Your keyword should also be easy to remember and represent your spa or salon. Remember to keep it simple.
For example, if you operate Famous Nails Salon, a good keyword might be FAMOUS. Or if you’re running a sweepstakes to giveaway a free Swedish massage, consider using the keyword SWEDISH.
SimpleTexting allows you to import contacts into your account. If you already have your customers’ phone numbers, you can upload the contacts and be ready to text them in seconds.
Contacts that you import into our system must have given express consent to be contacted. Texting any numbers that you have not collected organically is illegal and strictly against SimpleTexting’s Anti-Spam policy.
No one is going to subscribe to your text message campaign if they don’t know it exists.
That brings us to an often-overlooked point: you need to advertise your text campaign.
Get the word out! Advertise your incentive wherever you can. Don’t worry, it’s ridiculously easy to do. Just include your call to action (“Text SPA to 555888”) on the materials you already use (i.e. your website, any printed materials, your signs, etc) or print out a quick sign advertising your campaign.
Because your call-to-action is so succinct and your message so clear, it’s easy to promote your text campaign almost anywhere. Here are just a few ideas:
Your advertisement should also include two necessary elements: a disclaimer and a notice of frequency.
The disclaimer simply serves to let the customer know that their normal costs for text messaging applies. The standard form of this disclaimer is: “Message and Data Rates May Apply.”
The notice of frequency just means that you should inform guests of how many texts they’ll receive. Best practice is to send 2 to 4 texts per month. Sending significantly more texts than advertised could result in some heavy fines.
Getting customers to text your keyword to 555888 is probably the easiest way to add them to your list–but it’s not the only way.
Just ask! There are many times you can ask your clients if they’d like to receive your texts.
Ask clients when scheduling an appointment.
“Your massage is set for Friday at 4 P.M. Would you like to receive a text message reminder an hour before your appointment, along with monthly text coupons?”
Suggest it casually during a session.
“We just got this new text alert service, you can get my weekly beauty tips and cool coupons every month. Interested?”
Ask at the register as a client is paying.
“You’ll want to get a touch-up in about 3-4 weeks. Would you like us to send you a follow-up text reminder, along with monthly coupons?”
Collect business cards in a fishbowl near the register.
Advertise it as a way to sign up for special discounts or run as a way to enter your sweepstakes.
Drop in your business card for a chance to win a FREE $100 gift certificate and receive other great discounts!
If you’re ready to give text marketing a try, we encourage you to sign up for a free trial account with us.
You’ll get 50 messages plus your own custom keyword.
And yes, it’s really free. No credit card, no contract, just free.
When you’re ready to upgrade to a paid account, just change your billing plan from the dashboard. Simple!